But even as a small agency, we've had to contend with the constant challenge of 'greenwashing' — the sharing of misleading information that conceals abuse of the environment to promote a positive public image. That's meant we've had to turn down work that would have helped us to grow, in favour of staying true to our core beliefs and values as a business. That's no small thing when you're small and every penny counts. But I wouldn't have it any other way.

I have a firm belief that as a species, we've made critical strides in combating the biggest issue we've ever faced: climate change. However, we still have a long way to go. In order to address some of the most critical challenges posed by this crisis, we need to fundamentally rethink the way we live, behave and organise. This means challenging the dominant ideologies that provide us our luxuries and comforts, but that place profit and economic growth above all else, promoting a culture of individualism and consumerism over collectivism and equality.

My hope for 2023 is that we begin to make the much-needed shift in focus — fundamentally transforming our systems to ones that are more sustainable, equitable, and that focus instead on the well-being of people and the planet over short-term economic gain. If Ubuntu can be a small part of that, then I believe we'll have succeeded as a company and as change makers.

Here's to an even brighter year ahead.