Ubuntu started by developing a brand identity that would instantaneously position Mercado within a crowded, repetitive market. Building on key purpose and value statements, the team then created a strategic approach to first educate, then advise supply chain brands on how they could practically readdress their approach to meeting consumer demand.

By establishing key focus areas within a wider strategic vision, we were able to create and build a multi-faceteted strategy simultaneously, establishing Mercado as a market-changing force while carving out a unique position that other brands could align with.

Mercado have seen great success to-date, onboarding a number of businesses onto the platform, helping them to reduce not only their bottom-line, but also their impact on the way they engage with suppliers and partners thousands of miles away around the world.