When it comes to oversized returns, FloorFound aren't looking back

FloorFound / 9 Min read / Sustainable Stories

Managing the returns and re-sale of big and bulky items for even the most established brands is expensive, low yielding, and a headache. FloorFound partnered with Ubuntu to make it simple, managing the re-sale process from the point of return to reselling on behalf of brands.

The world of retail has finally embraced the idea of mastering returns, as consumers today realize the benefits of re-sale items and demand change from the brands they love.

This growing trend has continually evaded the world of oversized e-commerce. Managing big and bulky returns continues to be a headache even for the most established brands, with typical recovery rates reaching 20% at best.

The alternatives are equally as poor. Scrapping and liquidation offer zero value, zero opportunities, and zero brand equity.

FloorFound wanted to do things differently and asked Ubuntu to help them develop their brand to launch them into the market.

Ubuntu Stories - FloorFound: Looking forward to oversized consumer returns

Ubuntu took the existing FloorFound brand identity and used it as a jumping-off point to develop a website that could be used to attract new business as well as act as an introduction for ethical investment firms.

Creating additional digital assets and content, Ubuntu then developed relevant tactical communication pieces that could be used in conjunction with outreach and marketing initiatives to showcase their success to-date and show their model in action.

“E-commerce penetration grew to 30 percent during the global pandemic, and we will never shop in the same way as in the past”
– Chris Richter, FloorFound CEO

Ubuntu started by developing a brand identity that would instantaneously position Mercado within a crowded, repetitive market. Building on key purpose and value statements, the team then created a strategic approach to first educate, then advise supply chain brands on how they could practically readdress their approach to meeting consumer demand.

By establishing key focus areas within a wider strategic vision, we were able to create and build a multi-faceteted strategy simultaneously, establishing Mercado as a market-changing force while carving out a unique position that other brands could align with.

Mercado have seen great success to-date, onboarding a number of businesses onto the platform, helping them to reduce not only their bottom-line, but also their impact on the way they engage with suppliers and partners thousands of miles away around the world.