Back to ThoughtsThe psychological game of greenwashingUbuntu Thoughts  /  Article  /  7 min readJanuary 5, 2023 Author Simon Lodge Founder & Strategic Creative Director Greenwashing. It’s all around us, everywhere. And the common practice — where products are marketed as being environmentally friendly or “green,” even if they may not be as sustainable as they claim — is very effective, particularly with individuals who …