Back to ThoughtsWe’re living in a world more focused on “normalisation” than “conservation”Ubuntu Thoughts  /  Article  /  7 min readJanuary 4, 2023 Author Simon Lodge Founder & Strategic Creative Director There has been a proliferation of memes lately that depict a series of huge waves representing various crises. The first wave represents the Covid-19 pandemic, followed by an economic recession, then a wave representing …